Clothing, especially for children, tends to err towards the gender normative - pink for girls, blue for boys.
While some high end fashion houses experiment with androgyny and ‘agender’ clothing, it remains a pretty clear division.
Which is why, when eight–year–old Daisy, from Wiltshire, saw the clothing choices for children while she was shopping in Tescos with her mum, she had to say something.
Daisy wasn’t impressed with the lettering on the tops: the girls had ‘hey’ and ‘beautiful’ and ‘I feel fabulous’ whereas the boys had ‘desert adventure awaits’, ‘hero’ and ‘I think outside the box’.
With her mum's camera in hand, she uploaded a video of complaint onto Facebook:
You can see why the slogans might be problematic...
It’s unfair because everyone thinks that girls should just be pretty and boys should just be adventurous… I think that’s wrong because why should boys’ and girls’ clothes even be separated?
We’re just as good as each other.
Daisy had trouble finding inspiration from the slogan 'hey'...
‘Think outside the box’ what does this mean? Go on your adventures, let nothing stop you and ‘Hey’: What is that even supposed to mean?! I don’t find that inspiring. What part of ‘hey’ is great? I don’t get it. Look, boys get ‘think outside the box’, and [girls get] ‘hey’; what does that mean? What does that inspire you to do?
So what did Daisy do? Well, girls are heroes too, and she took the boy's shirts and put them in the girl's section:
You can take a look at the video, below:
After the video amassed over a million views, Tesco responded to Becky, Daisy's mum:
We stock a wide variety of clothes suitable for girls and boys and listen to the views of our customers when reviewing our range. We’d like to thank Daisy for her feedback and we can assure her that new styles will be arriving shortly.
They ignored us completely when we tweeted, then when the local paper contacted them they replied with a stock ‘thanks for your feedback’ quote. They then emailed and asked if they could send Daisy some stuff and said they value her opinion.