These days, social media can feel like a full time job.
But for people who make a living from social media, such as bloggers and “influencers”, it actually is a job.
When the temperatures get cold and we retreat inside, those Instagram snaps still need to be taken – rain or shine.
A hilarious video, tweeted by @TaylorLorenz, which illustrates this very point, has appeared on social media. The video shows several influencers jostling to take the perfect shot at an intersection in New York.
People compared the scene to dystopian TV series Black Mirror.
Whereas others respected their hustle.