The fashion of the right-wingers ranges, just as anything does.
Some may associate conservatives with cut-off jeans shorts, cowboy boots, white sleeveless tank tops, or a big graphic t-shirt that says “I love America”.
Trump supporters at a rally in Alabama in August 2021
Those people may approach fashion with a the same laissez-faire attitude as the Republican party.
If they want to wear a t-shirt covered in Trump’s face, by God they’re going to do it
Trump supporters wear his face on t-shirts at a rally
But others associate conservative fashion with boat shoes, khaki shorts, polo shirts, printed straight-line dresses, and quarter zips.
According to a YouGov poll conducted alongside The Guardian, Republicans favor structured legacy designers like Ralph Lauren, Tory Burch, Brooks Brothers, or Hermès.
Supporters of George W. Bush at a rally in 2004
This preppy look combines upscale style with modest dressing.
These styles exist simultaneously because each one has been influenced by political figures and movements for different groups of people who share the same ideology.
So when it comes to dressing for success, politicians have to make calculate decisions about the clothes they wear.
Presenting: Expensive, ill-fitting suits
What better way to tap into two demographics of people then combining them and then wearing a $6,000 ill-fitted suit?
According to the New York Times, Donald Trump likes his suits off-the-rack from Brioni, an Italian luxury brand. They retail from $4,000 to $11,500.
“He wears very expensive suits,” Shao Yang founder of The Tailory told the Times. “But I don’t think he’s very modern with his dress. It’s making him look a lot shorter and a lot wider.
That he does.
Donald Trump's famously ill-fitted suits are supposedly by Italian menswear Brioni
In a 2017 essay, Ezra Paul Lizio-Katzen, owner of menswear store Ezra Paul Clothing, speculated that the former president may have widened the shoulders of his jackets to hide excess weight on his stomach.
It’s definitely possible given the former president chooses to wear obnoxiously long ties to give himself a ‘slimming effect’.
But in turn, Trump looks older when he chooses to wear massive suits and ties.
That's all that matters at the end the day - appealing to voters to win elections.
So embodying conservative values through fashion is equally as important to the words the politicians speak. Often, this means conservative fashion does not change nearly as frequently as liberal fashion.
After all, conservatives value traditionalism.
A determination to remain stagnant
Conservatives' lack of change in style is why President Joe Biden seems hip wearing aviators despite being 79.
\u201cBoth photos taken today.\u201d
— Mike Monteiro\ud83c\udf39 (@Mike Monteiro\ud83c\udf39)
As soon as Nancy Reagan wore red more than once it became the 'Reagan Red' uniform and to this day inspires women of the Republican party.
"She knew what worked for her, and that was a bold, unapologetic, glamorous but strong color that couldn't be missed," Micmagazine wrote about Reagan in 2016.
While Reagan had her own reason for wearing red, its legacy has impacted conservative women by imploring them to wear a red dress in solidarity with tradition.
Melanie Trump and Barbra Bush wearing the 'Reagan Red'
But like most conservative fashion, the staple Reagan Red dress also comes with caveats- like modesty.
The three shirt rule
Conservatives tend to dress... well, conservative.
This means right-wing broadcasters or politicians are more likely to be publicly shamed for wearing sleeveless shirts, short hemlines, or tight pants.
There's no better example than in 2020 when Kimberly Guilfoyle, a former advisor to. Trump and fiancée to Donald Trump Jr., wore a tight red dress to the Republican National Convention.
\u201cIn retrospect, Kimberly Guilfoyle was the highlight of the #RNC. I loved her red dress. I wonder if it comes in her size?\u201d