A pair of friends who received Instagram abuse have the negativity on it's head to create an inspiring body positive campaign.
A few months ago, we bought you news of Georgia Gibbs a model from Australia, who attracted attention after being criticised for posting the following photo on Instagram.
User's flocked to the photo to accuse Georgia, a size six model, of photo shopping her friend in order to make herself look thinner.
She and her friend, Kate Wasley, who is plus size model, were both appalled by the comments and decided that they wanted to make a change for the better.
Months later they have returned with an inspirational campaign called Any BODY, which aims to combat the social stigma surrounding women's body sizes.
The aim of the project is to readdress the way women and society as a whole are taught to perceive aesthetic and body shape.
Speaking to UniLad, Georgia said:
Any BODY was created because we were concerned at the way society and women looked at themselves, not to mention the endless comparisons women make to other women on social media.
So, Any BODY was born really to bring back a little real into our social media world.
It's not unusual for Instagram users to promote different and confident views on what a body 'should' look like.
However, Any BODY has quickly become something bigger than a viral photo.
Georgia recently joined a group of girls from different backgrounds and of all shapes and sizes during Miami swim week to highlight the extent of shaming online.
All of the models who now represent Any BODY only work with brands that produce clothing for all sizes, so as not to exclude any of their followers.
Reflecting on the initial wave of negativity, Kate recalls how that had encouraged her to make a change.
UniLad quote her as saying:
I was just shocked at how people came to that conclusion in the first place.
It just really ignited a fire in me that something had to be done regarding body image and including different body types side by side on social media.
The best friends who regularly hit the gym together now have over 200,000 followers on the Any BODY account, which was only launched in March.
Each post comes attached with it's own positive message and always achieves thousands of likes.
Speaking to Perth Now, Gibbs said:
We created Any Body to celebrate our differences, encourage women to quit the comparisons and learn to love themselves.
We hope that one day Kate and I will walk down a runway side by side, not in separate shows.