Boris Johnson’s election broadcast tried to copy Vogue but ended up looking more like The Office.
All of the political parties have been trying out creative (and mainly terrible) new ways to campaign online in this election and let’s just say that the Conservatives are not naturals at social media…
Their latest attempt to win over younger voters is a rip-off of Vogue’s 73 Questions format, in which celebrities answer rapid-fire questions in a single-shot take.
The video series is a pretty big deal – here’s an example starring Kim Kardashian with nearly 40 million views.
Unsurprisingly, Johnson’s attempt is a lot less glamorous, as he bumbles his way through just 12 questions in a soulless Conservative Party office.
I’ve answered a few questions about Brexit, the economy and Marmite.
Watch our first election broadcast now.