Tory leadership hopeful Dominic Raab has released his new campaign ad, but unfortunately for him, all anyone can focus on is his Alan Partridge-esqe head-turn at the beginning.
The 45-year-old stepped into the leadership race by releasing a video to his 50,000 Twitter followers yesterday afternoon, in which he set out a desire to end 'consumer rip-offs' and to help young people get on the housing ladder as part of his plan for 'fairness'.
However, somewhat bizarrely, at the beginning of the clip, he turned his face to the camera in a way that's similar to the comic character Steve Coogan.
Some Twitter users began wondering what exactly Raab was looking at at the beginning of the clip.
What was Dominic Raab looking at literally just before he started filming his campaign video? https://t.co/egIO2UBAjr