Arguably, Donald Trump’s presidency was birthed in the hot fires of the internet.
Trump has long been Very Online and recognised its potential to mobilise large numbers of people (or one person pretending to be large numbers of people) in the blink of an eye before many others.
And as when Trump Train roared into swaggering action in 2015, eventually winning the 2016 presidential contest, with it came an army of trolls, bots and general Trump supporters who were prepared to post anything, anywhere for the sake of Donald Trump.
Adept Trump-supporting users of social media sites like Reddit, Facebook, Twitter, 4chan and YouTube have been credited with disseminating the now-president’s – often divisive and controversial – messaging across the web.
They’ve created an alternative to traditional media, a stream of pro-Trump posters who successfully manage to position accurate reporting around Trump as “fake news” if it shows him a negative light.