People think this may be the most 'irresponsible' advert ever

Fiverr, is a website where people can offer their services – copywriting, website-building, fixing; all sorts – to others for £5.

Someone spotted one of their new ads in a subway station, and shared it on Twitter.

It says:

You eat a coffee for lunch. You follow through on your follow through. Sleep deprivation is your drug of choice. You might be a doer.

It’s signed off “in doers we trust”.

First of all, Fiverr, if you try to "eat" coffee, it's probably time to put the laptop away and have a good lie down.

Second, many people are pointing out that it's irresponsible to promote working pointlessly long hours at the cost of your health and wellbeing.

If there was ever a sign that capitalism has gone too far; this ad is it.

Many pointed out it was entire the 'wrong message':

Others called it 'damaging':

indy100 has contacted Fiverr for comment.

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