In a classic tale from the world wide web, Doritos found itself hounded by anti-gay trolls this week as it teamed up with the It Gets Better Project to launch its new rainbow crisps.
For a limited time only, people who donate $10 (£6) or more to the organisation - which aims to raise awareness around the staggering rate of suicides in the LGBT community and offer support to those in need - will receive a bag of rainbow Doritos.
Turns out some people on the internet were not happy about this. So took to the brand's Facebook page to air their opinions. Great.
That's where Facebook user Mike Melgaard came to humanity's rescue, setting up a fake help page to troll the trolls.
Did it ever occur to you that this actually has very little to do with gay pride? But rather, it is to address the fact that suicide is one of the leading causes of death amongst the LGBT community for ages 15 to 24?
The 'It Gets Better' charity is where this money (all of it, mind you) is going and they just so happen to specialize in LGBT suicide prevention.
Anyone being "upset" over this issue is really just slowing down the collective progress for all of humanity. And you're doing it for no reason other than your personal bias.
Read his post in full here:
For those who are actually THAT upset over Frito-Lay offering the public to purchase rainbow colored Doritos:Did it...