Expanding on her idea, Melania said that the campaign was focussed on helping children by educating them on "well being, social media use and opioid abuse".
As a mother and as first lady, it concerns me that in today’s fast-paced and ever-connected world, children can be less prepared to express or manage their emotions and oftentimes turn to forms of destructive or addictive behaviour such as bullying, drug addiction, or even suicide.
Needless to say, the internet was quick to pick up on the fact that the campaign's name is grammatically incorrect:
I'm not trying to say I'm perfect. Everyone knows I'm cursed by auto wreck. I laugh at myself for it.
But FFS, no… https://t.co/CuXz3omGMU
Other Twitter users also noted that the first lady's slogan sounded strangely similar to an initiative launched by Michelle Obama in 2016 that encouraged men to fight for women's empowerment, called Be Better.
Melania Trump Roasted for Seemingly Getting Inspiration for ‘Be Best’ Slogan from Michelle Obama… https://t.co/NGRih0w6Ic
— Rob the Bold - Wear a Mask (@Rob the Bold - Wear a Mask)
Finally, others seemed bemused that the first lady was launching a campaign against cyber bullying, when her husband, President Trump, is often accused of using Twitter in an aggressive and bullying manner:
In 2016, Michelle Obama encouraged men to #BeBetter. (A complete, grammatical thought.) Today, @FLOTUS launched… https://t.co/tv4rhXqUzr