New beauty campaign by Missguided celebrates scars, birth marks and skin conditions

Narjas Zatat@Narjas_Zatat
Tuesday 15 May 2018 09:15
news
Picture:(Missguided)

A new campaign by Missguided is celebrating women with unique skin features.

The British fashion retailer’s campaign, which uses the hash tag #inyourownskin, features six women with varying skin conditions, including psoriasis, scars, albinism, birthmarks and freckles.

It writes:

As a continuation of our #KeepOnBeingYou movement, we collaborated with six empowering women who have inspired us to capture their uniqueness in our #InYourOwnSkin campaign.

These babes continue to challenge the world’s perception of beauty and exude the confidence to be comfortable #InYourOwnSkin.

Polly 'learned to love' her freckles.

(Missguided)

Maya, who has a rare skin condition called epidermolysis bullosa uses modelling to inspire people and raise awareness about it.

(Missguided)

Beth has psoriasis, and Missguided was the first time she had modelled.

(Missguided)

Plus-size model Joanna is known for her striking features. She has albinism and wants to challenge society’s definition of ‘imperfections

(Missguided)

Isabella was scarred in a fire at the age of 17, but hopes that disfiguration can be normalised through modelling.

(Missguided)

And Mariana, who was born with a birth mark on her face

(Missguided)

People are loving it.

And are thanking the models for redefining beauty standards and giving them something to identify with.

'Props to Missguided'.

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