The Conversation (0)
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Narjas Zatat
May 15, 2018

Picture:
Missguided
A new campaign by Missguided is celebrating women with unique skin features.
The British fashion retailer’s campaign, which uses the hash tag #inyourownskin, features six women with varying skin conditions, including psoriasis, scars, albinism, birthmarks and freckles.
It writes:
As a continuation of our #KeepOnBeingYou movement, we collaborated with six empowering women who have inspired us to capture their uniqueness in our #InYourOwnSkin campaign.
These babes continue to challenge the world’s perception of beauty and exude the confidence to be comfortable #InYourOwnSkin.
Polly 'learned to love' her freckles.
Maya, who has a rare skin condition called epidermolysis bullosa uses modelling to inspire people and raise awareness about it.
Beth has psoriasis, and Missguided was the first time she had modelled.
Plus-size model Joanna is known for her striking features. She has albinism and wants to challenge society’s definition of ‘imperfections
Isabella was scarred in a fire at the age of 17, but hopes that disfiguration can be normalised through modelling.
And Mariana, who was born with a birth mark on her face
People are loving it.
@Missguided Thanks for showing us women that we can relate to... As a young woman with eczema and psoriasis this is… https://t.co/FII3X7MCfK— Colombe Ophélie (@Colombe Ophélie) 1526341711
@Missguided As someone with eczema, thank you for showing someone with an alternative to the normally seen 'perfect' skin!— Francesca Wellman 🛳️⚓🏝️ (@Francesca Wellman 🛳️⚓🏝️) 1526116614
And are thanking the models for redefining beauty standards and giving them something to identify with.
@Missguided @mbajsb these photos have meant so much to me, I’m 17 and I have eczema. It is painful but what’s even… https://t.co/r8nNMygAP5— Halaylee (@Halaylee) 1526345325
@Missguided @mbajsb I have been made fun of for a long time for my eczema. The other day I was thinking about this… https://t.co/N6wUelaTdx— Halaylee (@Halaylee) 1526346733
@hms1990x @Missguided Isn’t she just 😍😍 she rocks her spots soooooo well— bryony (@bryony) 1525990784
'Props to Missguided'.
@rosiemcfadzean Omg that’s amazing!!! Props to missguided!👏🏽👏🏽👏🏽— KaraJane (@KaraJane) 1526041722
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