The post-Brexit fallout has seen a rise in xenophobia and has precipitated the unravelling of the Leave campaign (as well as complete economic and political meltdown).
The NHS has been a key campaigning point for Brexiteers and promises of re-directing all the money that the UK sends to the EU into the national health service dominated its campaign posters.
However, after the referendum results were out, the campaign rushed to vanish its pledge to give £350 million to the NHS and its first post-vote decision was to delete the claim, along with its entire website.
In light of this, the following image from May's Vote Leave talk, headed by Boris Johnson in Bristol is being re-shared on Twitter, for, well obvious reasons:
The awkward moment when there's photographic evidence of your campaign's hypocrisy...
Nigel Farage, a prominent leave campaigner, was also caught out on his hypocrisy when he told ITV's Good Morning Britain:
No, I can’t [guarantee the money would go to the NHS].
I would never have made that claim.
Except the Ukip leader had made that claim mere days before the referendum:
Do you know what I’d like to do with the £10 billion? I’d like that £10 billion to be spent helping the communities in Britain that [the] Government damaged so badly by opening up the doors to former communist countries. What people need is schools, hospitals, and GPs. That’s what they need.
But it was Johnson who got the bulk of criticism...
Eventually, the Leave campaign had to respond to the criticism, and Chris Grayling, Leader of the House of Commons was forced to admit that figure was "only an aspiration"
Fair enough, it's not like the promise was printed on a bus...
...and you travelled the country speaking to hundreds of thousands of people with it or anythingPicture: Christopher Furlong/Getty