Piers Morgan, the TV presenter and journalist, often gets himself into a right old mess on Twitter.
There was that time when he asked if James Bond was a real person.
When Jeremy Corbyn and Hector Bellerin shut him down publicly, after he wrote a column on them.
And when he was roundly criticised for telling people to 'man up.'
Tweets like the below, are not uncommon on the website:
For some reason he decided to respond to this one - and did so in the most Piers Morgan-esque way - by bragging about himself.
Anyway, Morgan's egotistical response has gone down like a lead balloon and he is being mercilessly mocked: