The Queen is a bigger ‘global brand’ than Beyoncé, Kim Kardashian, and Oprah Winfrey, new research claims

Breanna Robinson
Wednesday 21 April 2021 16:25
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(POOL/AFP via Getty Images)

Queen Elizabeth II has three times the global reach of the media icon Oprah Winfrey, and is bigger than Beyoncé and Kim Kardashian, according to new brand research.

Statistica, a German research company, teamed up with on-demand streaming service True Royal TV, and found that the Queen was not only more discussed than Oprah, but her brand reached more recognition that exceeds the likes of Bill Gates, Beyonce, Kim Kardashian, and the Obamas.

True Royal TV also discovered that despite some of the difficult moments that the Queen’s son, Prince Andrew, was embroiled in links to pedophile Jeffrey Epstein, she was still able to grow The House of Windsor into the world’s fifth-largest “corporate” brand ahead of Nike, Coca-Cola, and Ferrari.

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Experts reportedly featured on True Royal TV ‘s new documentary, Elizabeth at 95: The Invincible Queen, suspect that the institution nicknamed “The Firm” would be worth around $100 billion if it was a real company.

The Queen’s personal wealth is over $500 million, which stems from her vast collection of gems and paintings and her private estates in Balmoral and Sandringham.

Britain benefits from the monarchy, with some estimating that the contribution to the UK economy brings over 2 billion in tourism. Despite this, there are calls to end the monarchy.

Diane Abbott, the Shadow Home Secretary and first Black member of Parliament told Vanity Fair, that due to Markle’s disagreement, she believes that the monarchy “as we know it will last as long as the queen is alive, “ there will be a big public debate,” and what “the royal family and their advisers did with Meghan will be part of the argument for change.” 

Surprisingly, given criticism for the Duke and Duchess of Sussex voyaging out to California, and the Prince Andrew scandal, experts also believe that the queen handles these instances with her PR quite gracefully.

Buckingham Palace delivered a statement from the Queen surrounding Harry and Meghan’s admission in the interview with Winfrey, saying, “The issues raised, particularly that of race, are concerning. Whilst some recollections may vary, they are taken very seriously and will be addressed by the family privately.”

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