These weird pregnancy photos are how they sell beer in Germany

Introducing Bergedorfer Bier, a German beer company who just released an advertising campaign which reaches new levels of weird.

And it involves pregnancy. Kind of.

Men gaze lovingly at their beer bellies...

The tagline? "Brewed with love..."

Babies without the back ache, morning sickness or stretchmarks that camp out permanently on your hips? And there's beer?

Yes please.

The advertising house behind these weird ingenious creations is Jung von Matt.

H/T: My Modern Met

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