This eye-catching bus ad in Denmark is reminding Americans abroad to vote

Joe Vesey-Byrne
Thursday 27 October 2016 15:45
news

An advert on the side of a bus in Copenhagen, encouraging Americans overseas to use their vote, has been creating more of a stir than you might expect.

Get Out The Vote (GOTV) efforts can often be quite dry affairs. Canvassing sheets and targeted leafleting don't usually make headline news unless something goes wrong.

US citizens living outside the States, serving in the military overseas, or born to an American citizen are able to vote with an absentee ballot in the country's elections.

In effort to encourage Americans living in Denmark to vote in the presidential election, the left-leaning political party Socialistisk Folkeparti (SF) launched a GOTV advertising campaign of its own.

On Wednesday, a bus emblazoned with the words 'Americans Use Your Vote' roamed the streets of Copenhagen for the first time.

Accompanying the message was a picture of an orange faced man, with big blonde hair. Strategically positioned blue eyes on the bus' hub caps created a striking image.

The SF advert implies that not using one's vote will result in a victory for Donald Trump. The SF urge Americans to use their vote to benefit the entire world.

In an interview with broadcaster DR the leader of the SF, Pia Olsen Dyhr, said:

It is meant to be a bit funny. One can’t be in doubt that it was done tongue in cheek. We want to tell American citizens: ‘Remember to vote, it has consequences

The advertising agency responsible for the bus, Uncle Grey, also posted to Instagram, claiming over 8,000 Americans live in Denmark.

They reported that the bus is due to travel beyond Copenhagen, and also credited Out of Home Media and GreyWorks for 'playing along'.

It could have a powerful impact. The last bus which got this much coverage swayed a referendum result.

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