Steve Guest, a spokesperson for the Republican National Committee, told AP on Thursday that Triggered was being offered as a fundraising incentive, but he argued that this was normal for political books.
He insisted that copies of the book were being bought “to keep up with demand”.
AP also reported that Trump Jr’s book sold an estimated 71,000 copies last week, according to NPD BookScan, which would make it the bestselling nonfiction book.
However, BookScan could not determine yesterday how many of those sales came from bulk purchases so that figure doesn’t disprove the theory that the Republican Party artificially boosted his sales.
According to Fortune, Triggeredwas ranked only fourth on Amazon’s bestsellers on Thursday and was down at no. 44 on Barnes & Nobles Top 100 list - but both those lists use real-time data, while the Timeslist is based on sales across the whole week.
We don’t really know for sure how much of the book’s success was down to bulk sales.
Nevertheless, Trump Jr went on Fox News this morning to suggest that the Timeswas engaged in a liberal conspiracy against conservatives writers…
Donald Trump Jr says the New York Times flagging his book for benefitting from bulk sales is a liberal media conspi… https://t.co/hS4Rw3QreA