Walmart has stopped selling the Confederate flag in the wake of the Charleston massacre, where nine churchgoers were murdered apparently just for being black.
The flag was used by the Confederate states in the American Civil War and its links to those who supported slavery 150 years ago means it is frequently associated with racism and adopted by white supremacists.
After the Charleston shooting the flag was still seen flying in the grounds of South Carolina's statehouse, prompting criticism from across the American political divide.
Chat show host John Oliver also weighed in, saying there was no place for the Confederate flag in America anymore except "on T-shirts, belt buckles and bumper stickers to help the rest of us identify the worst people in the world".
Earlier this week Walmart, alongside Amazon and eBay, announced it would stop selling the flag and associated merchandise - and now some people are freaking out.
Take Ben Jones, the 73-year-old star of the Dukes of Hazzard who now owns three shops. In a Facebook post, he vowed to sell the flag "UNTIL HELL FREEZES OVER".
In an all-caps post, he wrote:
He's not the only one who isn't happy. These are just a selection of the comments left on Walmart's Facebook page in the last 36 hours.
Factual note: Walmart is the world's largest company by revenue, and incredibly unlikely a front for a secretly-communist organisation.
Our favourite angry comments were the ones invoking Che Guevara: