Living meme Gemma Collins has been a bit quiet as of late.
Last year you couldn't move for The GC (that's what she calls herself) related content, which arguably peaked when she fell off the stage at the Radio One Teen Awards.
We haven't heard much from The Only Way Is Essex star since then. A possible reason for that is that she has been writing a new book.
Titled The GC: How To Be A Diva, Gemma has been busy on the PR trail promoting her latest piece of literature.
However, it appears that not every journalist that has spoken to Gemma about the book has been sent a copy of it, as evident by a rather spectacular interview that she conducted with Celebs Now.
The publication had yet to be sent a copy of the book, but as it always is with these kinds of interviews, the journalist was given a brief and usually if you know enough about the interviewee you can muddle through and get by.
However, when 37-year-old Gemma discovered that the magazine hadn't been sent a copy, the interview started to go downhill, very, very fast.
When an interview goes a bit awry, you can either scratch it off as a missed opportunity or attempt to fix it with a heavy bit of editing.
Or you could just do exactly what Celebs Now did and publish it exactly as it happened in full.
Thanks to Scott Bryan from BuzzFeed and Claire Rutter from The Metro for sharing this magic on social media.
Here is the full Now Magazine @celebsnow interview with Gemma Collins and oh my days it is a masterpiece (h/t… https://t.co/zaln7wfjwH