Liverpool may be their fiercest of rivals on the pitch, but Everton have shown this weekend that, as the old cliche goes, there are more important things in life than football.
Following the unlawful killing verdict by an inquest jury this week, the official match day programme for the Toffees' game against Bournemouth on Saturday shows the following tribute to the 96 Liverpool fans who died at Hillsborough in 1989.
Everton Football Club salutes the Hillsborough families and their total vindication as Fighters for Justice.
Theirs is the greatest victory in the history of football.
RIP, the 96.
Showing two young mascots in Everton and Liverpool jerseys bearing the numbers 9 and 6, the tribute finishes with a quote from the speech given by the club's chairman Bill Kenwright at Anfield in 2013:
They took on the wrong city - and they took on the wrong Mums.