On Friday, Mike Ashley the owner of high street sports retail store, Sports Direct, purchased House of Fraser for £90 million.
The renowned department store had gone into administration until Ashley's intervention, which resulted in him buying the entire group, all of its stores, stock and branding.
Ashley will now take charge of all of House of Fraser's 59 UK stores and has already vowed to rebuild it has the 'Harrod's of the High Street.'
While the 17,500 people who are employed by House of Fraser will be pleased that they still have a job, there is one large group of people who haven't greeted this news with too much enthusiasm.
Ashley is the less than popular owner of Newcastle United Football Club where he has earned himself a reputation for not spending much money on new players.
As an example, their most expensive transfer this summer was Yoshinori Muto who cost £9.5m from Mainz, which is nothing in today's over-inflated transfer market.
While most fans probably don't care a great deal about Ashley's business ventures, the fact that he decided to spend so much money on House of Fraser, the day after the transfer window slammed shut has irked a lot of followers of the Toon Army.
However, once the rage had simmered down the jokes began to pour and they were a credit to that Geordie sense of humour.
There were some great visual gags too.
Fans are now wondering how House of Fraser can actually improve the Newcastle first team.
Given the notoriety of Sports Direct, others are concerned about what exactly Ashley is going to do to House of Fraser.
Unfortunately for Newcastle fans things didn't get much better as they lost their opening game of the season 2-1 to Tottenham Hotspur.
Still, think of all those cheap fragrances and aftershave they'll be able to buy at the club shop soon.