Midnight, starlight, blue, purple and product red are the different colours the iPhone 14 is available in to buy.
Of course, it just wouldn't be an Apple event without an array of jokes online as many noted the small differences and upgrades when comparing the iPhone 14 to the last model, and the product's expensive $799 price tag ($999 for the Pro).
While others also jested at how the new launch of the latest iPhone will affect older models people have and noted that whispers about a certain feature never came to fruition.
Someone used an amusing photo to poke fun at the similarities between the newest model against the previous one.
\u201ciPhone user when Apple announce the iPhone 14 tomorrow: \n\n#AppleEvent\u201d
While someone else jested that with the Apple Watch's expensive price point "it better turn me into Ben 10 or something," in reference to the cartoon series about a 10-year-old boy named Ben who finds the Omnitrix, an alien device that looks like a watch.
This contains the DNA of different alien species and the watch can cause Ben can transform into powerful aliens with various abilities.
Now that would be an upgrade.
\u201c$800 for an Apple Watch, it better turn me into Ben 10 or something #AppleEvent\u201d
Elsewhere, the new AirPods ($249) have a new system that will make a noise when an AirPod is dropped outside its case to make finding the buds easier and the case now has a speaker that will play loudly when the Find My app is used.
While the Apple Watch Ultra is designed specifically for "extreme athletes," at $799 while the Apple Series 8 is $399 with new features such as temperature sensors and car crash detection.
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