Now, to help out those who have missed out on the railcard, Virgin Trains has announced that eligible passengers can get the same discount by presenting an avocado when booking. Because if getting your hands on an avocado isn't proof of your millennial status, nothing is.
The 'Avocard' is valid on all Virgin Trains West Coast journeys from today until midnight on 20 March.
People on Twitter couldn't work out whether they were annoyed, amused or a bit of both.
"We know you're all frustrated about our ludicrously inflated prices. So, now, we're going to take the piss a bit." https://t.co/ame4vGt4eJ