The latest chocolate news is unfortunately leaving fans a little bitter, rather than sweet, after it was revealed a classic Cadbury’s Dairy Milk bar has shrunk from 200g to 180g.
What’s even worse, however, is that despite the decrease in size, the price has mostly remained the same across the board – at £2.
The move, known as ‘shrinkflation’, is the first size reduction for the specific bar in a decade – according to Cadbury’s US owners, Mondelez.
In a statement addressing the change, a Mondelez spokesperson said the company was “facing the same challenges” as other food companies in terms of “significantly increased production costs” and “rising inflation”.
“This means that our products are much more expensive to make.
“We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can.
In my experience of working in dad\u2019s newsagent as a teenager, the 200g Dairy Milks/ whole nut/ fruit & nuts were much prized by shoplifters, as probably the highest value item on open display, & could be sold on\u2026\n\n\u2026 someone once swiped the entire display in about ten seconds\u2026