<p>The “four lads in jeans” plan to donate a percentage of the funds from the NFT sale to help the charity tackle online bullying and abuse.</p>

The “four lads in jeans” plan to donate a percentage of the funds from the NFT sale to help the charity tackle online bullying and abuse.

YouTube/YouSeeMeTrolling

The “Four Lads in Jeans” who became an infamous meme after an image of them wearing tight trousers on a night out went viral, are now selling an NFT of the image - with a reserve price set at £1 million.

Last year, Jamie Philips, Connor Humpage, Kevin Rooney and Alex Lacey were photographed outside a bar in Birmingham and soon hit viral fame after people turned the innocent image into a meme.

Celebrities such as Liam Gallagher, Piers Morgan and Conor McGregor shared the image on their social media.

The meme soon took hold on TikTok too with the ‘sea shanty’ trend entertaining us during the pandemic.

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Now, the lads have revealed they are selling their famous meme as digital artwork for £1 million in a bid to raise awareness of online trolling, according to Birmingham Live.

With online attention, came online abuse which the guys have been open about in the past and the sale of the NFT is being organised in partnership with cyber bullying charity CyberSmile.

Their auction will take place from Thursday 6th May to Thursday 13th May on leading NFT marketplace Rarible.

“Our image has created some of the best but also worst moments in our lives having experienced some of the highs and lows which come with the public spotlight.

“Our ultimate goal is to support in eradicating online abuse, and we hope the sale of our image can contribute towards this,” The Four Lads in Jeans explained.

Though the lads are not the first to cash in on their meme, others have also made the most out of their surprising viral fame.

Zoe Roth, now 21, was the girl in the famous meme where she was smirking in front of a controlled house fire in Mebane, North Carolina when she was just five years old.

There was obviously some that still appreciated the iconic meme as 16 years on, the image sold for almost £340,000.

You can visit the auction page for the “Four Lads in Jeans” NFT auction and make a bid here.

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