The gentleminion trend began on TikTok as a joke, although from the lengths some are willing to go to participate it comes across as very serious.
The trend calls upon young people, mainly men, to wear suits to the newest movie in the Despicable Me franchise and act as though it is an extremely serious matter.
The little yellow sidekicks to Gru have become unforgettable across the internet from Facebook to TikTok. Often the minions meme is made in an outdated format, and while some older generations may find them cute and silly, younger people often find humor in the meme's irony.
\u201cfilm marketing ppl pulling their hair out trying to understand why the morbius memes didn\u2019t translate into tickets but the minions memes did\u201d
Already Minions: The Rise of Gru has made an estimated $125 million at the box office since it opened July 1st, in part thanks to people like Joel and his friends who were determined to watch the movie the way it was intended: as gentleminions.
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