Our head hurts already, and that’s before we’ve had our first glass of mulled wine, but the Virginia Tech professor John Lewis – who often gets confused on Twitter/X for the popular department store – has finally had his say on this year’s John Lewis Christmas advert.
Often heralded as one of the first signs that the festive season is fast approaching, the commercial this year tells the story of a Venus flytrap named Snapper who wreaks havoc in the family home, to the song “Festa” by the Italian tenor Andrea Bocelli.
The ad also doesn’t feature a ‘dad’, but rather a mother and grandmother, with John Lewis explaining that they “always attempt to show a broad representation of British life” across their marketing and that it is a “very realistic scenario for thousands of families in the UK”.
Though of course, in addition to the advert itself being a tradition at this point, in the world of social media, it’s to be expected that Mr Lewis will get a misplaced tweet as a result of having the handle @johnlewis (the store’s handle is @johnlewisretail, by the way).
Giving his take on the ad, Mr Lewis wrote: “I’ve had some interesting Christmas tress before, but…”