Becca Monaghan
Dec 13, 2021
THIS ARTICLE CONTAINS SPOILERS
And Just Like That’s shock plot twist (RIP Mr Big) not only pushed viewers to tears but also forced Peloton’s shares to plummet more than 16 per cent.
But now, the brand has flipped the script on its head with a humorous response that resurrects Big.
And not only is he alive, but he’s also run away with his favourite Peloton instructor.
Featuring actor Chris Noth (who plays Big in Sex And The City) and real-life instructor Jess King (who played Allegra in the episode), the advert shows the pair together on the couch, drinking wine.
“To new beginnings,” he toasts the trainer, who adds: “You look great.”
“I feel great,” Big says, before pointing to the corner with his eyes and asking the woman: “Do you want to take another ride? Life’s too short not too.”
Ryan Reynolds lends his voice to the ad, which was released on social media last night, with a disclaimer that nods to Big’s fictional fate on the show.
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“And just like that... the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, thus reducing your risk for cardiovascular diseases.
“Cycling strengthens your heart muscles, lowers your pulse and reduces blood fat levels,” he said, before simply adding: “He’s alive.”
Many viewers joked how “Peloton released an ad faster than Carrie bothered to dial 911.”, after fury among fans – including Jonah Hill – spilt out on social media on Thursday (December 9).
“Cherry on top would have been if he was with Samantha,” another added, after the show finally explained she had moved to London for a new job.
Here’s some of the other reaction:
@onepeloton What a comeback hahahaha damn. Give the person/team who conceptualized this a RAISE— amb (@amb) 1639348055
@onepeloton Carrie watching this ad https://t.co/KG5C2F0ojJ— Liam Purcy ✨🪐💫 (@Liam Purcy ✨🪐💫) 1639344643
@onepeloton Cherry on top would have been if he was with Samantha… https://t.co/scr2dN2J6f— Megan Inaba (@Megan Inaba) 1639343304
@msdanifernandez 🎶The circle of life https://t.co/oMcFsF8CVz— Ced (@Ced) 1639353597
@onepeloton This is hilarious! Props for Peloton’s creativity. I don’t understand what all the hysteria is over a f… https://t.co/vuJsFOUcus— Sam - Get boosted! #GoJoe (@Sam - Get boosted! #GoJoe) 1639349594
between F1 and this sex and the city peloton ad i really have no idea what's going on today— Aisha Hakim (ae-sha hay-kim) (@Aisha Hakim (ae-sha hay-kim)) 1639346477
@onepeloton tell me what yall paid this man to rush order him on a weekend to film this!!!— Dani Fernandez (@Dani Fernandez) 1639352808
@onepeloton marketing team>>>>>>>— Alex Toussaint (@Alex Toussaint) 1639349389
Today Peloton introduced the concept of Schrödinger’s Big, a character who may be considered simultaneously both al… https://t.co/7wS9nlSq18— Casey Newton (@Casey Newton) 1639354261
So Ryan Reynolds did a parody/response ad to the famous “Peloton wife” ad for his own gin brand and now Peloton hi… https://t.co/UosgjizlNz— Peter Sagal (@Peter Sagal) 1639344118
@onepeloton This was genius. And I laughed and laughed, and then I shared it with my sisters. https://t.co/vm2lFFq04Z— HG Tomato 🍅 Wash Your Hands (@HG Tomato 🍅 Wash Your Hands) 1639344014
@onepeloton O-M-G…. That’s some fast acting right there peloton marketing team.— steph rubin (@steph rubin) 1639347382
@onepeloton The lengths a man will go to, to avoid having to dump his partner and be "the bad guy" when he wants out.— Linda McCann Jeffers, MLS (@Linda McCann Jeffers, MLS) 1639360100
@onepeloton I love this. Especially if it really was a rushed job to an unpredicted hit to their share price (of co… https://t.co/W4Dcb26Nde— ♥️ (@♥️) 1639343356
The cast was spotted filming a funeral scene earlier in the year, but much to people’s theories and conclusions, the service wasn’t for Kim Cattrall’s iconic on-screen character, Samantha Jones.
Instead, Big suffered a cardiac arrest following an intense workout on his Peloton bike. Throughout the episode, Big often referred to his favourite Peloton instructor, Allegra, and his thousandth ride using the exercise bike.
While Carrie Bradshaw (Sarah Jessica Parker) attended a piano recital for Charlotte’s daughter, Big headed to his post-shower workout, where he clutched his shoulder and collapsed.
And just like that... he’s alive.
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