Photography Eli Rezkallah, produced by Plastik Studios 2018

An incredible new photo collection, by visual artist Eli Rezkallah, that questions sexism in advertising is turning heads online.

Taking inspiration from a family trip last year, the 31-year-old turned sexist old-school ads upside down in his new project, In A Parallel Universe.

Speaking to indy100, Eli explained how he envisioned the idea:

Last Thanksgiving, I was visiting my family in New Jersey and I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling 'their womanly duties'.

Although I know that not all men like my uncles think that way I was surprised to learn that some still do.

We may cringe today when looking back at those 1950's campaigns, but the photos are a strong reminder of how far we have come in tackling sexism, and they're a reminder of how much more is left to do.

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