For obvious reasons, we talk a lot about the unfair expectations society places on women.

But what about the flip side? Those men who've discovered the necessity of a good moisturiser, the joy of open affection and the bliss of using a shampoo scented with flowers rather than 'INDUSTRIAL STEEL' - all without breaking their masculinity.

Well, there are a lot of them. To get the good message of acceptance, pedicures and pink out there, the guys of Reddit have banded together to confess the stereotypically feminine activities that they can't get enough of.

Spoiler: The patriarchy hates warmth, smelling good and comfort.

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