A picture has been re-shared on Twitter that appears to capture health secretary Jeremy Hunt standing next to the word 'bellend'.
The final 'en' has been seemingly cut-off by the politician while he was walking in 'Bellenden Road' in south-east London.
Hundreds of people have retweeted the image, while many others have manually shared it themselves.
Here's the tweet that was being shared most this week:
For the members of public who don't particularly enjoy Hunt, sadly, the photo is fake and was produced by BuzzFeed'sTom Phillips in a tongue-in-cheek round-up of "Things That Will Definitely Happen In The  General Election Campaign".
It remains an amusing image all the same. Almost as funny as this video in fact...