In a new video the 26-year-old appears with a bare face surrounded by hateful (genuine) comments made such as "I can't even look at her", "you look disgusting", "WTF is wrong with her face" and "seriously has she ever washed her face".
As the video continues she begins to apply makeup and the comments change to "you're so cute", "I love your makeup" and "you look so stunning".
But then the tone shifts again, to more hate, with comments like "this is amazing but so gross", "you wear too much makeup", "this is false advertising", "this is misleading", "this is why I have trust issues", and "imagine waking up next to her in the morning".
Em says the video is meant to be empowering.
Over the past few months, I've received thousands of messages from people all over the world who suffer or have suffered from acne, an insecurity or self-confidence issues.
I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today, is that as a society, we're so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing - You are beautiful.
You are beautiful - no matter how flawed you feel, no matter how upset you may about the way you look or how hard you find it to make friends, or be confident. Believe in yourself, and never let anyone tell you're not beautiful - not even yourself.