And some have voiced their anger, for example Kid Rock (Robert James Ritchie) posted a video of himself aimlessly firing a rifle at crates of Bud Light.
"F*** Bud Light and f*** Anheuser-Busch. Have a terrific day," he said afterwards.
However, Joe Rogan doesn't quite understand the anger surrounding the matter as he discussed the reactions on his podcast The Joe Rogan Experience.
"What they’re [Bud Light] doing is just spreading the brand to an extra group of people," he said.
"Why, if something is good, do you give a f*** who’s got it?"
He then provided an example, using cheesecake.
“Like, would we do this with cheesecake? Like, you know what I’m saying? Like, if there was like a bomb ass cheesecake and all of a sudden, you know, some radical group like Antifa really got into the cheesecake. Would we be like, ‘F*** this'?"
Rogan also made the point that people's anger is down to Mulvaney's "goofy" personality.
(Left) Joe Rogan with a can of Bud Light, (right) Dylan Mulvaney with cans of Bud Light in her brand partnership
"How is that the big deal?" Rogan questioned. "I think it’s goofy. Because I think that person’s goofy. But if you want to hire a goofy person, like, who gives a s***. It’s kind of hilarious.
“It was also just a can with that person’s face on it. That’s all it was. It wasn’t like something they were selling.”
He then emphasised his stance by knocking back a Bud Light - amid a boycott of the beverage from conservatives over Mulvaney's partnership.
Kid Rock's response was also referenced by Rogan who said while he disagrees with his stance, he's a fan of the video itself.
"On the other hand, I love Kid Rock’s video because I love that kind of thinking," he said. "Not even that I agree with it, I like wild people. I like raising hell, man."
The podcaster quipped: "But where's he gonna go now? He gonna go to Coors?"
Elsewhere, Mulvaney has since responded to the backlash as she highlighted that it is not the first LGBT+ beer partnership on the Onward with Rosie O’Donnell podcast, saying: "I’m an easy target is because I’m so new to this.
"I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me."
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