Walmart is attempting to block Kayne West’s new logo design look, claiming it looks too similar to their 13-year-old version.
The giant retailer, based in Bentonville, Arkansas, lodged an objection with the US Patent and Trademark Office against West’s logo for his Yeezy LLC.
West’s design is made up of eight lights, resembling “rays” according to the official case documents. Under the Yeezybrand, West sells trainers, clothes, homeware and accommodation.
Walmart, who once owned UK supermarket chain ASDA, says that it looks similar to their own logo, however, instead of dots, their “rays” are yellow lines, instead of dots.
According to Walmart, Yeezy’s logo will lead to “confusion” and a “false suggestion of a connection” between the two companies, according to the documents filed on April 21.
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Walmart also opposed the rapper’s intentions to use the logo for entertainment purposes, citing that Walmart “has sold products and done marketing campaigns in association with Jennifer Garner, the cast of Queer Eye, Drew Barrymore, Kendall and Kylie Jenner, Ellen DeGeneres, and Sofia Vergara to name a few.”
Yeezy’s logo is not the only logo that West has been creating, as he collaborated with the iconic high street brand GAP. For his line with them, he reworked their logo for the line of T-shirts he designed for them called YZY.
The YZY logo was filed this month and has not been approved.
When approached for comment by the New York Post, West did not immediately respond. Walmart pointed to communication with West’s lawyers that showed their attempts to settle the issue went nowhere.
“As we referenced in our correspondence in July and August of 2020, January and February of 2021 and our telephone conference in March of 2021, Walmart has repeatedly sought to understand Yeezy’s planned use of the Yeezy Application, with the goal of finding ways in which the Walmart Spark Design and the Yeezy Application can co-exist with one another.
“However, to date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground.”
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