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@kyliejenner (Instagram)/Getty Images
Well, well, well... It looks like the 'clean girl aesthetic' has finally been laid to rest, as the iconic Y2K bedazzling era makes its comeback, with Kylie Jenner among those helping to revive the 2000s trend.
If you're chronically online, chances are you've scrolled past a bunch of people, from content creators to celebrities, sticking bling on pretty much anything and everything.
Unsurprisingly, Coachella soft-launched the trend (it was festival season, after all), but before long, people were turning to the Gram to show off their wholesome new upgrades.
Then, just last week, Jenner celebrated her 29th birthday with a fun, gem-studded birthday cake, catapulting the whole bedazzling craze even further.
@kyliejenner/Instagram
Before long, rhinestones were popping up everywhere: on cups, facemasks, phones, clothes, bodies, and, yes, even on PETS.
With every swipe, there seemed to be another bedazzled creation, turning our feeds into one big, glittering Y2K party.
The question is, will it have longevity or will it be yet another short-lived bit of fun?
"With worldwide searches for ‘bedazzling’ now up 729% compared with last year and searches for ‘bedazzling kit near me’ climbing too. So there’s definitely interest there, but I’m not sure the numbers suggest it has huge staying power," Olivia Bennett, Senior Digital PR Account Director at Go Up, shares. "To me, it feels more like a ‘tomato girl summer’ type of trend: really visible for a few weeks, loads of people have a go, and then the internet moves on to the next thing."
...Either way, we're not mad at it.
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