Will Smith accused of using Chris Rock apology video to promote his son's water company

Months after the slap that shocked the world, Will Smith has finally made a public apology to Chris Rock after he struck him in the face at the Oscars however people aren't happy about one element of the actor's video.

Cast your mind back to the end of March and you'll probably recall the moment Smith walked on stage at the Oscars while Rock was trying to introduce the next award and slapped the comedian for making a joke about Jada Pinkett Smith, who has alopecia.

You don't need us to tell you but the fallout was massive and even though he won the Best Actor award just moments later (he's since been banned from the Oscars for 10 years) it has taken Smith four months to offer a formal and public apology to Rock.

In a clip released on YouTube, the 53-year-old actor said: "It’s all fuzzy. I’ve reached out to Chris and the message that came back is he’s not ready to talk and when he is, he will reach out. There’s no part of me that thinks that’s the optimal way to handle a feeling of disrespect or insults."

"No. It’s like, you know, I made a choice on my own, from my own experiences, from my history with Chris. Jada had nothing to do with it. I’m sorry, babe. I wanna say sorry to my kids and my family for the heat that I brought on all of us."

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However, eagle-eyed viewers of the video have noticed something off about it. Although the apology is sincere people couldn't help but have their eyes drawn toward the bottle of water on the table next to Smith.

This wasn't any old bottle of water this was Just Water, a company founded by the Fresh Prince star's son Jaden when he was just 12 years old. Although Just Water is a noble cause, helping to create cheaper water filtration systems and can be used in poorer nations and areas people felt this wasn't the time or place for such a promotion.

Previous to this Rock also spoke about the incident during a stand-up set on July 24th where he said: "Anyone who says words hurt has never been punched in the face. Yeah, that s*** hurt, motherf***er. … But I shook that s*** off and went to work the next day … I don't go to the hospital for a paper cut."

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