The uncomfortable truth in politics is that the rewards of a good headline can come instantly.
Good coverage of an on-brand policy announcement can be reaped within hours thanks to online journalism.
The actual bite of a political decision won't come for possibly years afterwards.
For example; five cuts to spending which will come into force this week were actually announced years ago.
And that is a long time, when you think about the fact that twelve months ago David Cameron was still prime minister, Britain was still a member of the European Union, and Jeremy Corbyn had only faced off multiple rounds of shadow cabinet resignations and six soft coups.
The majority of the cuts that could affect you by Thursday were announced by George Osborne in his time as chancellor of the exchequer and Iain Duncan-Smith who was once the work and pensions secretary.
The changes affecting low income families, disabled people, young homeless people, and widows and widowers were all announced in the Summer Budget 2015, just weeks after the Conservative election victory.
According to the Resolution foundation, the majority of tax giveaways in the next year will go to households from the better-off half, while the poorest third will shoulder most of the cuts to benefits.
80% of the tax cuts coming into force this Thursday go to better-off households. 67% of benefit cuts fall on poores… https://t.co/XfQrV0eGGi
— Resolution Foundation (@Resolution Foundation)
It should be noted that those in the other two thirds of households, are less likely to need welfare or state benefits, due to the fact they are less poor than the bottom third.
So how many people will be poorer at the end of the week than they when started it?
515,000 families with more than 2 children
From Thursday the Child Tax Credit (CTC), will only be paid for first two children born in any family. The credit was worth up to £2,780 per child per year.
Other exceptions exist for twins and triplets born to families who already had one child, adopted children (except those adopted by a step-parent), children with a disability, and children looked after by a friend or family carer.
The changes to the limit on children were announced in the 2015 Summer Budget, which was opposed by the Labour Party.
The cuts, including this one, were actually implemented as part of the 2016 Welfare Reform and Work Bill, which 184 Labour MPs allowed to pass by not voting against it.
48 MPs including the Labour leader Jeremy Corbyn rebelled and voted against giving the bill a second reading in July 2015.
The interim leader at the time Harriet Harman whipped Labour MPs to abstain.
The result would not have changed even if all 232 Labour MPs had voted against the bill instead of abstaining, given that presumably the 22 Conservative abstentions would not have been allowed by Tory Whips.
970,00 families on low incomes
The government will end the 'Family element', a minimum payment of £545 once a year that was paid to all families claiming the Child Tax Credit.
The move will be a cut of £540 million a year by 2020.
Estimates show 970,000 families receiving CTC and the 'family element' payment will be affected by the change.
It will apply to all new applicants to claim CTC from Thursday.