Great British Railways branding provokes ridicule

Kate Plummer
Thursday 20 May 2021 11:13
news
(PA)

A new public train body is to be called Great British Railways and people are rolling their eyes.

In its latest act of patriotism, the government has opted to christen the body – which will oversee the railway industry – “Great British”, creating concern that all trains will be draped in Union flags and will only serve tea and scones.

What’s going on?

Great British Railways – which will absorb Network Rail – will own and manage rail infrastructure, issue contracts to private firms to run trains, set most fares and timetables, and sell tickets. It will be GREAT and also BRITISH and will run from 2023.

The government calls Great British Railways – which will have an updated version of British Rail’s double arrow as its logo – “a single, familiar brand with united, accountable leadership”.

Transport Secretary Grant Shapps said: “It will become a single familiar brand with a bold new vision for passengers – of punctual services, simpler tickets and a modern and green railway that meets the needs of the nation.”

Local leaders will be “given greater control over local ticketing, timetables and stations”.

Reacting on Twitter, some people didn’t care about what this meant for their train fares and all other logistics as they were just thoroughly embarrassed by the branding:

Others joked that it reminded them of a Michael Portillo documentary series, Great British Railway Journeys:

This government is obsessed with Britain. Well, obviously. It is the government that oversaw Brexit, planted flags absolutely everywhere it could. We wouldn’t be surprised is Boris Johnson’s ringtone was the national anthem, and it must be going off a lot considering his phone number is online.

But this branding really takes the Great British Biscuit.

We can only imagine that Great British Railways will be so exciting, that taking a train from London to Didcot will now be akin to a Thorpe Park rollercoaster.

Anyway, we’ll have to wait until 2023 – when it’s expected to be established – to find out.

Choo choo.

Trending