In an article updated on Friday, the Post gave Twitter users several privacy recommendations to ensure advertisers cannot track their demographics- thus making them unusable for profit.
Firstly, the Post recommends people turn off ad preferences by going to "settings and privacy" then clicking on "privacy and safety" and scrolling down to the “data sharing and off-Twitter activity” section.
Allow use of where you see Twitter content across the Web
Personalize based on your inferred identity
Allow additional information sharing with business partners
\u201cIf you do only one thing, lock down ad settings.\n\nTwitter is free because it makes its money on advertising and access to data about its hundreds of millions of users. There are a few quick settings you can change to limit some of this activity. https://t.co/SEQjLMaZya\u201d
— The Washington Post (@The Washington Post)
By making it more difficult for advertisers to profit off your Twitter usage, it starves the social media platform of value.
"Twitter is free because it makes its money on advertising and access to data about its hundreds of millions of users," the article reads.
Others recommended downloading your Twitter data archive too.
This can be done by going to "settings and privacy" then "your account" and "download an archive of your data."
\u201cA tip via @histoftech: today is probably a good day to request and download your Twitter data archive. Go to \u201csettings and privacy\u201d \u2192 \u201cyour account\u201d \u2192 \u201cdownload an archive of your data\u201d\u201d