Last week more than 5,000 people donned more than 5,000 virtual reality headsets at an immersive Samsung event in Barcelona.
Ahead of the Mobile World Congress 2016, the tech giant unveiled its new smartphones - the Galaxy S7 and Galaxy S7 edge - along with the Gear 360 camera which lets you record your own VR video.
That bloke off of Facebook, Mark Zuckerberg, was also in attendance.
However, one thing in particular has caught the attention of the internet (aka Reddit).
(Picture: Mark Zuckerberg/Facebook)
And with its terrifying depiction of a very possible dystopian future world, it's not hard to see why.
But now, the Zuck has hit back at those terrified for the future of humanity.
In a new interview with the German newspaper Die Welt am Sonntag he denied "enjoying" the fact that he was seemingly commanding this so-called "VR army".
Nothing could be further from the truth. he exact opposite is the case. What was going inside the headsets was a video of children playing soccer in some faraway place. You could look around and you could see the kids playing soccer around you and it was a shared experience with everyone in that place that would have been impossible [to] experience otherwise.
He also addressed concerns that virtual reality could make future generations less social.
You could probably go all the way back to the first books. I bet people said ‘why should you read when you could talk to other people?’
The point of reading is that you get to deeply immerse yourself in a person’s perspective. Right? Same thing with newspapers or phones or TVs. Soon it will be VR, I bet.