Aldi has reignited its Twitter campaign to protect Cuthbert against the litigious Colin the Caterpillar cake, made by Marks & Spencer.
But this time, posting on Twitter, the supermarket said it was bringing back a limited edition of the cake and wanted to donate profits from its sales to cancer charities. The company has started a hashtag with this in mind - #caterpillarsforcancer.
Hey @marksandspencer can Colin and Cuthbert be besties? We’re bringing back a limited edition Cuthbert and want to… https://t.co/B6noeVv3kD
As for their case, Gary Assim, an intellectual property specialist at law firm Shoosmiths, told the BBC: “Aldi is known to sail close to the wind on creating products which look and/or sound incredibly similar to other brands.
“M&S may find their case against Aldi difficult, since there are other caterpillar cakes on the market. They should have taken a zero-tolerance approach from the start if they felt that Colin and Connie were so important to them.”