Major League Baseball (MLB) got a little spooky during some games after they were infiltrated by actors with creepy smiles promoting the new horror filmSmile.
The genius marketing tactic, which was implemented by Paramount Pictures, worked.
Several of the games aired on major TV stations Friday (23 September), including the Los Angeles Dodgers vs. St. Louis Cardinals, New York Mets vs. Oakland Athletic's and New York Yankees vs. Boston Red Sox, experienced the moment.
There was at least one person displayed in the open and positioned behind home plate that maintained a super ominous smile the entire time.
There was a notable time during the Mets and A's game when a woman, sporting a neon green shirt with the word SMILE written across, was seen smiling awkwardly as she sat down.