As of February 2016 there are some 50 million Tinder users worldwide, and it’s become something of a household name.
While the stigma attached to online dating is starting to drift away, it's worth bearing in mind you can still get some really obnoxious messages, though.
Indy100 spoke to Takara Allen from Adelaide, who has made hateful comments about her skin tone from a Tinder date public in order to highlight what it's like to experience colourism, or the idea that black skin isn't beautiful just the way it is.
I understand I have light skin and benefit from an extent from white privileges unlike many who are darker than me, but that doesn't change what I am and my life experiences as a black woman.
After having gone on the date Takara was horrified to receive the following message from someone she'd met through the dating app:
Don’t think I’m a creep and I don’t wanna be offensive or anything but I was just looking at your insta photos and just curious but have you ever thought about bleaching your skin? You’d look so pretty if you were whiter ;)
Skin bleaching is a practice undertaken in a number of countries to chemically lighten the colour of one's skin, driven by warped, Western-centric beauty ideals.
According to the World Health Organisation, 77 per cent of Nigerian women regularly use some form of skin-whitening products, followed by Togo (59 per cent) and Mali (25 per cent).
I've never had anyone mention me bleaching my skin before but I did struggle with the thought of it when I was much younger and used to buy the lightest shades of foundation I could find because I thought being paler would make me more attractive.
After responding to the offensive message with the following:
Have you ever considered drinking bleach because the world would be so much prettier if you did.
Takara was justifiably upset, and took to Facebook to vent:
Waking up to this f- - - ery on a Friday morning. What goes on in people’s heads that makes them think this is okay to say to someone?
I’ve grown up hearing ‘you’d be prettier if you were lighter’ and ‘you’re pretty for a black girl’ as if black women are just generally unattractive.
As if people of colour don’t already struggle enough with the pressure to conform to a Eurocentric beauty ideals and standards, people like this add even more.
Takara has received an outpouring of support on social media from people thanking her for calling out the racist comment.
If someone is black and beautiful then that's all there really is to it. Black women aren't beautiful in spite of being black. Black women are beautiful because they are black.
In response, Tinder has removed Nikolas, the man who made the comment from the dating platform.