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GTA 6 LIVE: Take-Two boss reveals new gameplay verdict

An official screenshot of Lucia Caminos in GTA 6

Rockstar Games

Take-Two CEO Strauss Zelnick has revealed he has seen recent GTA 6 gameplay footage and has given his verdict on what he's seen so far.

The last official announcement about the game came in February when Take-Two Interactive, Rockstar Games' parent company, confirmed GTA 6 remains on track for release on 19 November 2026, with marketing to begin in Summer and physical editions confirmed at launch.

GTA 6 is the most anticipated game of all time and gamers continue to avidly track leaks, rumours, trailers, pre-order updates and gameplay reveals.

Follow indy100's GTA 6 live blog below for all the latest real-time updates, breaking news and fan reactions.

Take-Two boss reveals new GTA 6 gameplay verdict

Take-Two CEO Strauss Zelnick has confirmed he's had GTA 6 gameplay demonstrated to him by employees.

In an interview with Game File, Zelnick was asked if he has played GTA 6 this year and replied he's "not a video game player" but said he has had "everything demoed" for him, meaning he's seen developers play through parts of the game.

When asked how GTA 6 is looking, Zelnick referenced the gameplay seen in the "amazing" trailer and said he would "leave it at that", not wishing to add anything further.

In another interview with Business Insider, Zelnick reiterated he's seen GTA 6 gameplay. "I see the whole thing. I'm just not the one holding the controller," he explained.

Take-Two CEO explains why GTA 6 will not release on PC at launch

Take-Two CEO Strauss Zelnick has explained exactly why GTA 6 will not release on PC at launch.

In an interview with Bloomberg, he said: "Rockstar always starts on console because I think with regard to a release like that you're judged by serving the core. Like really serving the core consumer. If your core consumer isn't there, if they're not served first and best, you kind of don't hit your other consumers."

When asked about GTA 6 expectations, Zelnick added: "I think here our goal is to deliver to consumers something that’s never been experienced before. Being on the sidelines but pretty close to the front of the sidelines is very, very exciting. And terrifying. Because the expectations are so high."

He also said Take-Two tries to "give them [Rockstar] unlimited financial, creative human resources and then they aim to deliver perfection". Zelnick was asked if GTA 6 has an unlimited budget and joked his son is getting married in June and "we gave him an unlimited budget and he exceeded it".

GTA 6 $80 price demand made by Bank of America

A Bank of America analyst has demanded that GTA 6 should be priced at $80 to "raise the price point for the entire industry".

There has been lots of speculation about how much GTA 6 will cost with claims the game could stay at the industry standard $70 for a AAA game or even be raised to as much as $100 given the level of interest in it.

Nintendo has been the only company so far to raise the price of a big title, with Mario Kart World costing $80, but others have not yet made the jump despite having plans to do so (The Outer Worlds 2 was going to be Xbox's first $80 game but pressure from gamers forced the company to revisit this and bring the price down).

Speaking at the new IICON Video Game Conference in Las Vegas, Bank of America's Omar Dessouky said GTA 6 should make the jump up to $80.

He said (via SeekingAlpha): "We also heard from attendees that the industry, which is perceived as struggling, would have difficulty selling games for $80 if GTA 6 came out at $70.

"We think it’s in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry."

However at the same event, Take-Two CEO Strauss Zelnick hinted GTA 6 may not have a lofty price tag.

"Consumers pay for the value that you bring to them and our job is to charge way way way less of the value delivery," he said.

"We look at 'how do we deliver something amazing and how do we make sure that what people pay for it feels very reasonable'."

The price of GTA 6 has not yet been officially confirmed.

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