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Retail giant SHEIN kicked off its first ever permanent brick-and-mortar store inside Paris’s historic BHV Marais on Friday (November 7) - but not without drama.
Amid long queues of bargain-hunters, a group of protesters gathered outside warning about SHEIN’s ultra-cheap fast-fashion model, environmental impact and controversial listings.
A handful of demonstrators tried to storm the arrival, yet security and police moved in quickly and the store opening went ahead.
Supporters cheered the arrival of low-cost fashion, while critics warned the brand’s Paris presence threatens local industry and ethics in fashion.
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