With the UK basking in the glory of a magnificent heatwave, it would seem like the perfect opportunity to work on your tan without having to fork out for a flight abroad.
While it's all fun and games for many folks (don't forget to wear that sunscreen), spare a thought for those with fairer skin who often suffer the most during this intense type of heat.
If you happen to have pale skin, something that often comes complete with redheads, you'll know the feeling of either lathering yourself in factor 50 or closing those curtains and not appearing again until nightfall.
As an act of solidarity and kindness to the redheads and the fairer skinned tourists in Blackpool, The Blackpool Tower Dungeon will be offering free entry to all redheads until this heat dies down because what better place to hide from the sun than a dark, underground prison where people used to be tortured?
In a press release, Kenny Mew, the general manager of the Blackpool Tower Dungeon said:
Looking around Blackpool, we’ve seen people walking around with the worst T-shirt tans that you can imagine. It felt right that we do something to help them out and allow them to escape this current heatwave.
We want everyone to be able to get some enjoyment out of the rise in temperature and with it set to continue until early week, I think some people will need a visit to the Dungeons!
With temperatures forecasted to climb over 30C, health warnings have already been put in place by Public Health England. As long as those health warnings are in place, redheads can claim a free ticket at the dungeons.
All they need to do is say the phrase "Ginger Entry" at the front desk and they can enjoy an hour in the dark, appreciating one of Lancashire's finest tourist landmarks.
For more information please visit the Blackpool Tower Dungeon website.