Ignore outrage cycle and remember victims of Kent State shootings

There is a predictable cycle in online news sometimes of perpetual indignation, feeding clicks to both news sites and the perpetuators of the outrage.

A classic example was witnessed today when someone noticed a well-known clothing brand was selling a sweatshirt that seemingly took its inspiration from the killing of unarmed anti-war demonstrators at Kent State University, Ohio, in 1970.

The company in question is barely worth mentioning, such is the contempt we should feel for the originators of the latest phase in this outrage cycle.

However, the events they later denied to be referencing (see below) are worth recalling.

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