After two weeks of intense drama surrounding top beauty vloggers James Charles and Tati Westbrook, the social media storm seemed to have died down a little.
The very public feud, which started when Westbrook posted a brutal 43-minute video calling out her mentee for manipulating people, lying about a brand deal and being predatory against men, cost James Charles over three million followers.
Meanwhile, Westbrook only seemed to be gaining those followers – and soon enough a subscriber battle began between the two, with a live stream channel dedicated to tracking how many subscribers each YouTuber gained and lost. Yes, it was that bad.
But now, James Charles' subscription number seems to be on the rise again, as the 19-year-old is one million away from his original number before the feud started. Following the fallout with Tati, the beauty vloggers subscribers plummeted by more than 3 million in a matter of days. At the time of writing however Charles currently has over 15 million subscribers on YouTube. An increase of more than two million subscribers since just Saturday, which is certainly not to be sniffed at.
At the time many believed that it would be almost impossible for the YouTube star to bounce back from such a drop. Following one accusation video after another, the feud seems to be dying down, as Westbrook took to Twitter to say that she has been in communication with James "through an intermediary" and that they both believe that "it is in the best interest of our community, our viewers and our own mental health to put this matter to rest".
James Charles also spoke out about the end to the drama, when he responded to Jeffree Star, another YouTuber who chimed in on the drama with a video of his own, saying he will no speak about the drama any further and that he hopes the two can speak "in the future when we're all ready".
And just like that, all seems good again in the world of YouTube beauty bloggers.