The one and only Lizzo, who is famous for her rapping, singing and overall body positivity advocacy, is reinventing the standards surrounding beauty. On Monday, she announced her partnership with Dove by posting an unedited, body-baring selfie on Instagram.
In honor of her 33rd birthday this week, the Grammy-winning songstress decided to commemorate Taurus season by sharing the unedited selfie.
“Now normally I would fix my belly and smooth my skin but baby I wanted show u how I do it au natural,” Lizzo wrote. “@dove is starting the #DoveSelfEsteemProject to help reverse the negative effects of social media and I’m partnering with them to change the conversation about beauty standards. Let’s get real y’all.”
The ‘Selfie Talk’ campaign is aimed to “help reverse the negative effects of social media” - primarily the incessant use of photoshop.
Dove has released a short film titled Reverse Selfie for the campaign, which sheds light on retouching apps and how they can distort reality, especially for young girls.
“This is a representation of how far retouching apps can distort beauty. #NoDigitalDistortion is our movement to help build confidence and positive body image on social media,” Dove wrote in a statement on their website.
Lizzo has never shied away from vocalizing her struggles with body image, continuing to highlight how beauty standards affect those with marginalized bodies.
“We’re still getting sh*t on - we’re still getting talked about, memed, shamed - and no one cares anymore because it’s like, ‘Body positivity is for everybody.’ The people who created this movement - big women, big Brown and Black women, queer women - are not benefiting from the mainstream success of it,” she said in a TikTok video posted last week. “Please use the body positive movement to empower yourself. But we need to protect and uplift the bodies it was created for and by.”