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Matthew Goodwin, co-author of Brexit: Why Britain voted to leave the European Union, said he'd eat his book if Labour polled higher than 38 per cent under Corbyn's leadership.
And unfortunately for Goodwin, Labour won 40.3 per cent of the vote.
I'm saying this out loud. I do not believe that Labour, under Jeremy Corbyn, will poll 38%. I will happily eat my new Brexit book if they do— Matt Goodwin (@Matt Goodwin) 1495916478
As a result, people got a little overexcited telling him to "eat his book".
3 hours sleep in 36 hours & Corbynistas screaming at me to eat my book. This day is bleak. Still, Westminster looki… https://t.co/dkSWDjG2rJ— Matt Goodwin (@Matt Goodwin) 1497032296
In fact, he couldn't really say anything on Twitter without lots of people telling him to "eat his book".
@GoodwinMJ Have you had your new book printed on rice paper? Just asking.— Paul Brannen (@Paul Brannen) 1495956632
Well, he just ate his book live on Sky.
Ok. You win. I will be eating my book on Sky News at 4.30pm.— Matt Goodwin (@Matt Goodwin) 1497095706
I also liked the way Sky said: "Don't worry. We have cleared it with health & safety".— Matt Goodwin (@Matt Goodwin) 1497101120
Goodwin also donated his contribution fee for appearing on the channel to the Motor Neurone Association.
I'll donate the contribution fee to the Motor Neurone Association. It wd be nice if viewers cd drop them a £ or two… https://t.co/9iQh0ndS8y— Matt Goodwin (@Matt Goodwin) 1497098501
A man of his word, he ate the book.
You can watch the clip here.
In 2015, former Lib Dem leader Paddy Ashdown said he'd 'eat his hat' if the exit poll was right (and it was).
As YouGov's Joe Twyman puts it: "Never promise to eat inedible items".
This has been the sixth General Election I have worked on. One piece of advice I would offer to others? NEVER promise to eat inedible items.— Joe Twyman (@Joe Twyman) 1497033940
Let's hope we've all learnt the lesson now.
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